The American Bear


A second propaganda technique used by the CPI [the U.S. Committee on Public Information] was demonization of the enemy. ‘So great are the psychological resistances to war in modern nations,’ wrote [Harold] Lasswell ‘that every war must appear to be a war of defense against a menacing, murderous aggressor. There must be no ambiguity about who the public is to hate.’ Propaganda at the time of WWI